What it's all about

Running a successful business is the dream of many, but the reality of few. Nothing beats the
feeling of security in the knowledge that you have a constant stream of clients and you don’t have
to worry about where the next one is coming from.


But running a business, big or small, isn’t always quite as easy. It can have its low points – those
serious and slightly depressing moments when you realise that things aren’t quite as good as they could be.
When you feel like you’re on a treadmill, putting in the hours, but seeing limited rewards and you don’t
know how to fix it.


Although these moments may make you feel like you want to give it all up – you now don’t
have to. We’ve put together a sure fire strategy to help clear away any obstacles that are
between your business and it’s long term flourishing and success.

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In a nutshell, Digital Scorecard provides analysis on the fundamental elements of lead generation,
sales and after sales. You just measure, learn and then build what’s missing. Using our digital sales
and marketing framework as guidance, you find out where the gaps are in your process and fill them to
strengthen your business success. It’s easy to use but the results are dramatic.


So far the majority of businesses that have done the Digital Scorecard find that they are weakest in the
after sales process. This is the most important process for a successful business as it will drive sales and
profitability. A typical dashboard from a Digital Scorecard is shown below.


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Lead Generation

How well are you doing at lead generation? Which of the many digital tools could you use to improve?

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Lead to Sales

The lifeblood of all businesses. How much could you improve your sales by using by tweaking how you use digital?

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After Sales

The most important process for any established business. You have customers so as to get referrals. Why are so many businesses not getting more referrals?

Digital Scorecard Features

  • 21 key areas of measurement using our robust sales and marketing system
  • A visual measurement of your performance and scorecard led action plan
  • Easy to use road-map to show you what you need to focus on and do next
  • Be a marketing expert on your business in Minutes using our 20 page PDF
  • Get new clients, and turn your business into a thriving and flourishing enterprise

This system is suitable for all types of businesses, whether you sell a physical product, a digital product
or even an experience. It also makes you a better buyer of digital services as you are clear on what you need to
happen in your business.


Our process can be taken on a self-assessment basis or you can work on it with a consultant who will then work
through what you need to do to improve your use of digital.



Powerful Benefits

Why Are So Many Businesses Using Digital Scorecard?

The Answer is Simple... With it’s clear road-map, a 20 page report on the current sales and
marketing health of your business, and the ability to transform any business into a flourishing enterprise with
a constant stream of customers, it’s the #1 choice for businesses regardless of size.


IT'S EASY & EFFECTIVE .. WE MADE IT THAT SIMPLE

We built this so that you can see exactly what’s required to improve your lead generation and sales cycle and stop
that struggle to find new clients.


DISCOVER YOUR BUSINESS’S WEAK SPOTS

Our analysis tool lets you literally build the missing elements and fill the gaps for greater marketing success.
The easy to use survey turns you into your own digital sales and marketing expert…


21 SALES & MARKETING ELEMENTS TO MEASURE

Our system provides the framework and you measure where you are on it, then you follow the road-map to success


KNOW WHAT YOU’RE DOING...

Not only will Digital Scorecard help you to understand what’s missing from your sales and marketing system,
it will guide you on how to fill the gaps. You’ll know precisely which service to buy from service providers… You’ll be the expert!

OUR SYSTEM

Keeping both marketing and sales in alignment takes a lot of work. Many businesses spend hours with both teams
in a room, collaborating, communicating and brainstorming.

There are plenty of ‘feelings’ that this isn’t getting done or there’s an issue with that. A lot of actions will
be noted on yellow sticky notes. These may get actioned on, or they may end up at the back of somebody’s
drawer – never to see the light of day again.

Digital Scorecard clearly identifies where the issues lie, provide metrics to improve and a clear road-map on
how to do that. We designed our system so that you can get started fast with a robust sales and marketing system.
It’s focused on lead generation, lead conversion and sales. All you have to do is answer questions on your current
situation, get your report and then decide on your action plan and implement it. Once you’ve used this system,
you’ll wonder how you ever managed without it as it provides real clarity.

All your teams can work towards one goal with this clear route to follow

  • Lead generation done right
  • Lead conversion done right
  • After sales done right

Digital Scorecard is broken into 3 key areas

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How well you are doing at lead generation? What’s missing and what need to be improved?

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The lifeblood of all businesses. How much could you improve your sales by using by tweaking your approach?

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The most important process for any established business. You have customers that you can gain referrals from. Find out how

Once you have worked through our detailed
marketing and sales framework you will generate a bespoke:

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A personalised Digital Scorecard and process map based on a series of questions about your business. See where you are doing well and where you can improve.

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Based on your personalised Digital Scorecard you will receive advice and suggestions for improvement. The process makes this easier to understand and also implement.

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As a result of the Digital Scorecard actions can now be taken to make improvements. Each part of the action plan can be clearly prioritised for business success.

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Lead Generation

Lead generation is the starting point. Without leads there are no customers and without customers there is no business. A fundamental regardless of whether you are business to consumer (B2C) or business to business (B2B).

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Three Key Elements

Successful lead generation will be the result of getting the right traffic to a webpage that is designed to encourage leads to engage as well as having an appropriate lead magnet. Success or failure will be determined by how you combine these three elements.

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Customer Profile

The alignment of your customer profile with how you run your business and manage the three key process will dictate your success at generating leads. Get it right and it is plain sailing, get it wrong and you can tell quickly by looking at your bottom line.

Lead to Sales

Getting leads is all well and good but pointless if you do not convert them into paying customers. You make a sale to get a customer and you know how valuable that is to your business. In the lead to sales process you can use many digital and non-digital tools to help. Yes, the more digital you use the more important some of the non-digital tools are. All covered in the lead to sales process.

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After Sales

For established businesses after sales is where it all starts. Satisfied customers are more profitable customers. Each customer should lead your business to another customer. Are you making sure of this?

With Digital Scorecard you can find out how well you are doing
at all these elements. Not only that but you can also set targets and
decide where you need to address. A key input to your digital strategy.

Get Visitors - traffic from your target customer
Customer Profiling - profile of your ideal customers
Webpage Design - pages designed to get leads
Audience Building - building audiences of your target customers
Lead Magnet - Offering something of value to your customers
Re-marketing - marketing to webpage visitors
Awareness & Interest - Become known

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CRM System - the heart of sales and marketing
Deliver the Lead Magnet - delivering on your promise
Re-marketing to Leads - marketing to your leads
Lead Follow-up - making sure sales are not lost
Lead Email Sequence - informing and influencing your leads
An App - Software to help your customers
Post Newsletter - remaining in touch with your leads
E-commerce - making it easy for customers to buy
Trust & Relationship - Help people believe in you

After Sales Follow-up - tying up any loose end
Customer Email Sequence - maintaining a close relationship
Referral Programme - getting customers to refer your business
Customer Newsletter - keeping customers informed
Consumption - Help customers get the most out of your product

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What others say

Listen to what others have to say about
Digital Scorecard

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