Digital is not only here to stay but it is a key part of all businesses.
Customers be that B2B or B2C use digital as the first port of call when considering buying a new product or service. This is a fact. We are no longer looking athow digital fits in your business, it is there whether you like it or not. The only question to ask is, what are you doing about it? Are you using digital to help your business to get new clients or are you leaving that to chance?
For many businesses it can be difficult to know what to do and where to start. This is made worse by the fact that everything online seems to be constantly changing.
Regardless of whether you are interested in this book or not, I will give you a piece of advice for free right now. There is no magic to digital. The ones that succeed are the ones that put in the work. Sure, there are some extraordinary success stories but they are the exception, not the rule. As a starting point follow your customers. What do they do when they are looking for your product or service? Then see how you can influence them. If you do that and understand what tools you can use along the way you will not go far wrong.
One last piece of free advice is to not follow the latest fad. There are many of them in the digital world and most do not help. Understanding the fundamentals of the business is the place to start. Then see how digital can help. You will save time and money as well as increasing your chance of success.
What others say
While you need to make up your own mind and we can list many testimonials below we have picked 3, each from a different perspective, client, Management Consultant and Academia to help you.
“What struck me with Digital Scorecard was the overview. While we have been using digital for years, when I saw the overview (Framework) for our business I could see the situation analysis at a glance. The Digital Scorecard gave us real clarity and allowed us to concentrate on the areas that needed immediate attention and it brought home how much more effective we could be."
Niall Cuthbert, Managing Director, Cash & Carry Kitchens Limited (Irelands largest kitchen retailer).
“Digital Scorecard offers a unique digital tool for consultants to advise clients in the areas of digital transformation, strategy, and sales & marketing. Not only does the tool add an additional dimension to our consultant toolbox, it provides significant value for our clients to initiate their digital agendas, or improve and adjust their existing ones”.
Givi Kokaia, Management Consultant, Kunskapspartner AB, Lund.
"For the past 30 year across the globe, Balanced Scorecard has provided real business value in many if not all industries. Lately Business Model generation has taken up the mantle and greatly improved the result of business model engineering again globally and across many industries.
Now we have come across Digital Scorecard which is here to provide the same value but with a focus on digital in improving lead generation, sales and customer care, all of which are of paramount importance for most companies globally as well as in most if not all industries. Digital Scorecard provides both an analysis of the current performance of a company and concrete suggestions for implementing efficient sales and marketing processes. It is surprisingly easy to use and cuts through a lot of the jargon frequently associated with digital. It reduces the knowledge barrier but holds to a high standard, I highly recommend it."
Prof Carl-Henric Nilsson, Lund University
A Unique Book
The book, Digital Scorecard - Your blueprint for debunking digital is unique. First of all it provides a unique and holistic framework on how to review how a business can use digital. Secondly, while it is rooted in sound theory, it is written by a practicioner of over 20 years and so is a practical guide.
The book covers a great deal of content. And yes, it is not light bedtime reading. But if you are serious about digital this may be the one book that will make all the difference. The level of digital knowledge of readers does not matter as all that is needed is an interest in knowing about digital and how it can be applied in a business.
The book is in full colour and has been designed with the reader in mind. The key points are highlighted so you can browse or read in detail. In fact it is becoming for many a reference book on how digital relates to making sales.
Take a Look
Have a quick look at the book for yourself in this video. As you will see it is a unique book in terms of design and content.
Order today and get the book for €49.95 including delivery.
As a special bonus, those that buy the book will also receive a FREE copy of the forthcoming book, Profit Impact of Digital Strategy. A book that includes many digital strategy examples. Expected publication date late 2017.
So there is no excuse not to buy your copy today. If you are in business and serious about getting to grips with digital this book was designed for you.
The book has 254 pages and in full colour. As you will see the book has been designed, not just written. This makes for a different experience.
With 20 years of experience in digital, Dr Edward Nugent is the author of the book. Edward is the founder of several successful businesses across Europe and he is a guest lecturer at Lund University, Sweden. Edward assists businesses implement Sales & Marketing Systems. He also leads the work with Digital Scorecard which is a way to find out how well a business is using digital. The focus is on what tools to use and how to support sales along the customer journey. This system now used by many Management Consultants. Edward currently lives in Ireland but undertakes most of his work in Scandinavia and Europe. Edward has a PhD in business strategy from Cranfield University, UK.