Your review of the book.
Thank you for your help. Your input is valued and any contribution will be acknowledged or not if that is your wish.
I am looking for many people to review and contribute to the book and provide their feedback and insight. No matter how big or small, it is all valuable. In return you will receive a credit (if you prefer not, that will be respected) and a free copy of the book when it is published. You can provide feedback in many ways, this is the digital option.
The aim is to have a book that is as valuable as possible to its readers and both contributors and reviewers will help to achieve this goal. The editor has now done her work to make sure it is professionally structured.
The book is all about the changing nature of how customers buy today and how businesses need to adapt and how they can use digital as part of their business design. The theme is how to understand your Customer Journey today and use it to define your business in the new digital world.
It is written with business owners, directors and advisors in mind who want to grow their business. It covers the basics on why people buy, why they don’t, and how the Customer Journey contributes to business profits. All of this in the context on how digital can be used as a tool for growth.
Again thank you for your help and involvement.
NOTE this is not a list building exercise, you will not be added to any marketing list.
A Unique Book
The book, The No BS-Guide to Digital for Accelerating Business Growth, is unique in many ways. First of all it provides a unique look at Customer Journeys and how they have changed in the digital age together with examples from many industries and input from experts in those industries. Secondly it shows how digital can be used along your Customer Journey. On reading it you can better understand how digital can be used in your business, saving you time and money. The author is a practitioner of over 20 years and the book is based on first hand knowledge and experience that is grounded in solid business principles.
The book is all the better for being a collaborative effort. Not only collaborative but also living as we will release new chapters online each month. The content is also being used in many seminars and directly by businesses.