What struck me with Digital Scorecard was the overview. While we have been using digital for years, when I saw the overview (Sales and Marketing Framework) for our business I could see the situation analysis at a glance. Digital Scorecard gave us real clarity and allowed us to concentrate on the areas that needed immediate attention and it brought home how much more effective we could be.


- Niall Cuthbert, Managing Director, Cash & Carry Kitchens (Ireland's largest kitchen retailer)

For the past 30 year across the globe, Balanced Scorecard has provided real business value in many if not all industries. Lately Business Model generation has taken up the mantle and greatly improved the result of business model engineering again globally and across many industries. Now we have come across Digital Scorecard which is here to provide the same value but with a focus on digital in improving lead generation, sales and customer care, all of which are of paramount importance for most companies globally as well as in most if not all industries. Digital Scorecard provides both an analysis of the current performance of a company and concrete suggestions for implementing efficient sales and marketing processes. It is surprisingly easy to use and cuts through a lot of the jargon frequently associated with digital. It reduces the knowledge barrier but holds to a high standard, I highly recommend it.


- Prof. Carl-Henric Nilsson, Lund University, Sweden

Use of Digital to Grow





Getting it Right

Some businesses seem to be riding the digital wave and others, the majority, doing their best but hardly keeping up. Knowing where you are doing well is great. However, knowing where you can improve is what really matters. Not only will you save time and resources but you can also grow your business and enjoy greater reward.


The key is to see how you can use digital along the customer journey.

Getting it Right


Benchmark Your Digital


Benchmark Your Digital

Knowing how you are doing with your use of Digital compared to the leaders is always good to know. It can invigerate a business not to mention drive improvement. Once you know where you are you can decide to strengthen one of your strengths or even or mitigate a weakness. Knowing where you stand makes all the difference, all the while knowing what to do along your customers journey.





Better Buyer of Digital

Anyone that knows anything about having a successful business knows that there is no secret apart from hard work. We do not offer a short-cut but when you know how well you are doing in a lot of detail you can then focus and reap the benefits from cutting to the chase and not wasting time. When you get your Digital Scorecard you can see where you need to act and also become a better buyer of digital.

Better Buyer of Digital


Get Better at Using Digital in Your Business
Start Today

Entrepreneurs & SME's


Only €495 - Once Off Payment

Start Now
30-Day Money-Back Guarantee

Best for SME's and Entrepreneurs

  •   Map of your use of digital along your customers journey
  •   Workbook & Instructions
  •   20+ page PDF with personalised report on your business
  •   Personalised Benchmarks
  •   A Book (worth €49.95)
  •   Email Support
  •   Personalised Service

Time to start to improve your
use of Digital in Sales & Marketing





Get More Leads

The starting point for making more sales is to get potential customers interested in you. Getting that awareness is the first step but making use of it is what matters. Have you got all the steps in place to generate more leads? When you undertake your Digital Scorecard you can see what gaps you have and where you should prioritise.

Get More Leads


Get More Customers


Get More Customers

Getting leads is great but pointless if they are not translated into paying customers. After all that is what a business is all about. Have you the processes in place to convert more of your leads to customers? Where are you leaving leads behind? What can you do about it? These are some of the answers you will see clearly when you undertake your Digital Scorecard.





Get More Referrals

Making the most of a customer base is a weakness for most buisness that we see. Most do well at lead generation. Many are converting the leads to customers. Few are looking at the lifetime value of a customer or in using the tools they should to optimise it.


Your personalised Digital Scorecard gives you the overview for all three key processes. You can then deploy resources where they will have impact and also be in a better position to manage. Digital is not hard but it can seem complex. Having your own personalised map of where your business is good and where it can improve is a great platform to have.

Get More Referrals


Get Better at Using Digital in Your Business
Start Today

Entrepreneurs & SME's


Only €495 - Once Off Payment

Start Now
30-Day Money-Back Guarantee

Best for SME's and Entrepreneurs

  •   Map of your use of digital along your customers journey
  •   Workbook & Instructions
  •   20+ page PDF with personalised report on your business
  •   Personalised Benchmarks
  •   A Book (worth €49.95)
  •   Email Support
  •   Personalised Service

What struck me with Digital Scorecard was the overview. While we have been using digital for years, when I saw the overview (Sales and Marketing Framework) for our business I could see the situation analysis at a glance. Digital Scorecard gave us real clarity and allowed us to concentrate on the areas that needed immediate attention and it brought home how much more effective we could be.


- Niall Cuthbert, Managing Director, Cash & Carry Kitchens (Ireland's largest kitchen retailer)

For the past 30 year across the globe, Balanced Scorecard has provided real business value in many if not all industries. Lately Business Model generation has taken up the mantle and greatly improved the result of business model engineering again globally and across many industries. Now we have come across Digital Scorecard which is here to provide the same value but with a focus on digital in improving lead generation, sales and customer care, all of which are of paramount importance for most companies globally as well as in most if not all industries. Digital Scorecard provides both an analysis of the current performance of a company and concrete suggestions for implementing efficient sales and marketing processes. It is surprisingly easy to use and cuts through a lot of the jargon frequently associated with digital. It reduces the knowledge barrier but holds to a high standard, I highly recommend it.


- Prof. Carl-Henric Nilsson, Lund University, Sweden