To create a powerful Customer Profile you need to know:
– Your Customer pains
– Your Customers symptoms
– Your Customers desires
This is where we find most lacking and needs to be addressed.
Lets start with a question
….if you knew what your customers did before they bought from you or a competitor would it help you to be more successful in sales?
In our experience 99 times out of 100 the answer to this is yes.
That is why this part of the service is vital. It points the way to sales growth. It also anchors the customer profile and the next step, your customer journey map. and action plan.
I know it can be hard to see it at first but all buyers have a pattern in how they buy. With the advancement of digital options most buyers journeys start online.
Sometimes they are not initiated online but get online quickly afterwards. The initiation triggers are also important to understand.
If you do nothing else, then consider how your customers buy and you will find the answer to a lot of your sales growth questions.
To Create a Buyers Journey You need to know what your customer does:
– before they buy
– as they decide what to buy
– after they buy
To create a useful Customer Journey you need to know:
– Your Customer Profile
– How Customers Buy
– Your Action to help
All 3 parts are combined as a powerful platform for your sales growth.