# Digital Scorecard > Digital Scorecard ## Posts - [Why Should I Buy From You?](https://digitalscorecard.com/events/why-should-i-buy-from-you/): One buyer question. One market under the microscope. Lessons for every business. 5th November 2026. - [Why Should I Buy From You? Accounting Services](https://digitalscorecard.com/events/why-should-i-buy-from-you-accounting-services/): One buyer question. One market under the microscope. Lessons for every business. 22nd October 2026. - [Why Should I Buy From You? Kitchen Retail](https://digitalscorecard.com/events/why-should-i-buy-from-you-kitchen-retail/): One buyer question. One market under the microscope. Lessons for every business. 8th October 2026. - [The AI Agent Platform Behind the Market Authority Index](https://digitalscorecard.com/insights/ai-agent-platform-behind-mai/): The Market Authority Index was built around the possibilities created by AI. Discover why Digital Scorecard chose Strawberry as its agent platform, how assessment credit usage reduced from 350–500 to fewer than 100, and what that efficiency unlocks for independent market intelligence. - [Which Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-brands-will-ai-recommend/): Nearly half of the 158 brands assessed in the Q2 2026 Market Authority Index Benchmark are at risk of becoming invisible to AI-powered discovery. The report reveals why Human Authority now matters as much as operational excellence, highlights sector leaders, uncovers the widening gap between B2B and B2C brands, and shows which organisations are best positioned to be recommended by AI systems. - [Which Life Sciences Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-life-sciences-brands-will-ai-recommend/): The Q2 2026 Market Authority Index shows why specialist Life Sciences companies are leading the sector and why visible, verifiable proof is becoming essential for AI-driven discovery. - [Which Professional and Business Services Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-professional-and-business-services-brands-will-ai-recommend/): Which Professional and Business Services brands will AI recommend? The Q2 2026 Market Authority Index reveals why only a handful of firms achieve certification and why visible proof has become the sector's biggest competitive advantage. - [Which Hospitality and Tourism Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-hospitality-and-tourism-brands-will-ai-recommend/): Five Gold-certified brands. The highest Proof and Validation scores of any sector. A new benchmark reveals why experience-driven hospitality brands are winning the AI recommendation race. - [Which Industrial and Manufacturing Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-industrial-and-manufacturing-brands-will-ai-recommend/): The strongest corporate foundations of any sector assessed but the weakest market visibility. A new benchmark reveals why the gap between structure and authority matters more than ever for industrial and manufacturing brands. - [Elite - August 2026](https://digitalscorecard.com/events/elite-2026-08-20/): In-person day for the group. - [Which Pet Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-pet-brands-will-ai-recommend/): AI is already helping pet owners choose brands, but what determines which ones it recommends? The Q2 2026 Market Authority Index reveals that AI prioritises structured trust, verifiable proof, and credibility over brand size, highlighting the pet brands that are best positioned to earn AI recommendations and the gaps others must address to remain visible. - [Which Fashion Brands Will AI Recommend?](https://digitalscorecard.com/insights/which-fashion-brands-will-ai-recommend/): The next fashion buyer may not start with Google, they may start with AI. Our Q2 2026 Market Authority Index reveals which fashion brands AI is most likely to recommend, and why structured trust, verifiable proof, and credibility now matter more than brand size or legacy. - [How to Build Market Authority](https://digitalscorecard.com/events/how-to-build-market-authority/): A 45-minute session for brands that want to build their Market Authority: the strategy that decides whether you get shortlisted, referenced and recommended by buyers, by search, and increasingly by AI. - [AI Strategy for E-com Companies](https://digitalscorecard.com/events/ai-strategy-for-e-commerce-companies/): Join this working session for E-commerce companies on building Market Authority: which decides whether you get shortlisted, referenced and recommended by buyers, by search, and increasingly by AI. - [AI Strategy for Manufacturing](https://digitalscorecard.com/events/ai-strategy-for-manufacturing/): Join this working session for manufacturing companies on building Market Authority: which decides whether you get shortlisted, referenced and recommended by buyers, by search, and increasingly by AI. - [AI is Following the Same Path as IT. Most Businesses Are Still at Stage One.](https://digitalscorecard.com/insights/ai-following-same-path-as-it/): Most businesses adopted IT not because they understood it, but because they could not afford to be left behind. The same shift is happening with AI. But most businesses are still at stage one. - [From Digital Strategy to AI Strategy](https://digitalscorecard.com/events/from-digital-strategy-to-ai-strategy/): The way businesses win customers has shifted. For years, the focus was on being visible — showing up in search, building a social presence, running ads. - [Event Migration to new site](https://digitalscorecard.com/events/event-migration-to-new-site/): We are migrating previous events to this new website. Over time we will have the past 12 months events moved over. - [Become the preferred choice for your customers.](https://digitalscorecard.com/events/become-the-preferred-choice-for-your-customers/): In Webinar 4, we explored how businesses move from being one of many options to becoming the obvious choice. Preference still requires a decision. - [Why Good Companies Sound the Same — And How to Fix It](https://digitalscorecard.com/events/why-good-companies-sound-the-same-and-how-to-fix-it/): Most growing companies are good at what they do. Most growing companies are good at what they do. - [Digital Tools Survey](https://digitalscorecard.com/events/digital-tools-survey/): A series of 4 webinars covering the findings for the large scale survey of digital tool usage and preference among Swedish SME's. ## Pages - [Q3 2026 Market Authority Index Benchmarks](https://digitalscorecard.com/q3-2026-market-authority-index-benchmarks/): Which brands will AI recommend? The Q3 2026 edition assesses 294 brands across 28 sectors — the largest independent assessment of brand authority to date. Key findings: 203 brands achieve certification (63 Gold, 51 Silver, 20 Certified), B2C brands outperform B2B by 8.6 points on average, and Proof and Validation scores just 11.7 out of 25 across the portfolio — the single biggest opportunity for brands seeking to become visible in AI-powered discovery. - [How a Five-Year-Old Pet-Insurance Brand Matched a Category Incumbent](https://digitalscorecard.com/market-authority-cases/lassie/): See how Swedish startup Lassie achieved a Market Authority Index score of 84 only 5 years after launch, matching established specialist Agria through positioning, proof and trust infrastructure. - [MARKET AUTHORITY INDEX CASES](https://digitalscorecard.com/market-authority-cases/): Market Authority cases examine how businesses earn visible, verifiable authority in their markets. - [Request Your Market Authority Score | Digital Scorecard](https://digitalscorecard.com/how-strong-is-your-brand-in-the-eyes-of-ai/): Find out how AI, buyers, and recommendation engines see your brand. Request your free Market Authority Index Score — an independent, data-driven credibility rating from 0 to 100. - [Work With Us](https://digitalscorecard.com/market-authority-work-with-us/): The Market Authority Index is the first independent benchmark of how businesses are perceived, verified, and positioned across public channels. - [Q2 2026 Market Authority Index Benchmarks](https://digitalscorecard.com/market-authority-index-benchmarks-q2-2026/): Which brands will AI recommend? The Q2 2026 edition assesses 158 brands across 28 sectors — the largest independent assessment of brand authority to date. Key findings: 90 brands achieve certification (19 Gold, 51 Silver, 20 Certified), B2C brands outperform B2B by 8.6 points on average, and Proof and Validation scores just 11.7 out of 25 across the portfolio — the single biggest opportunity for brands seeking to become visible in AI-powered discovery. - [TrustPoint for Fashion & Apparel](https://digitalscorecard.com/trustpoint-fashion-apparel/): Fashion and apparel is one of the most crowded and visually competitive categories in any market. - [TrustPoint for Home and Interior](https://digitalscorecard.com/trustpoint-home-interior/): Home and interior purchases are among the most considered decisions a buyer makes. - [TrustPoint for Food and Beverage](https://digitalscorecard.com/trustpoint-food-beverage/): Food and beverage is one of the most subjective categories for buyers. - [Trustpoint B2B](https://digitalscorecard.com/trustpoint-b2b/): B2B companies are often built on genuine expertise, long-standing client relationships, and consistent delivery. - [TrustPoint for Life-sciences](https://digitalscorecard.com/trustpoint-life-sciences/): Life sciences and health brands face a unique credibility challenge. - [TrustPoint for Ecommerce](https://digitalscorecard.com/trustpoint-ecommerce/): E-commerce is crowded. Thousands of brands compete for the same search terms, the same ad placements, and the same customer attention. - [How to Use the Market Authority Index](https://digitalscorecard.com/how-to-use-market-authority/): Every business has Market Authority and a need to use it to stand out to their target clients. - [The Market Authority Assessment](https://digitalscorecard.com/market-authority-assessment/): How Market Authority scores are produced, what sources are used, and why the result is independent. - [The Market Authority Standard](https://digitalscorecard.com/market-authority-standard/): How the Market Authority Index is calculated, scored, and cited. - [Market Authority Strategy](https://digitalscorecard.com/ma-strategy/): Making it easier for buyers to find, trust and choose you. - [thank you for taking the Market Authority Index](https://digitalscorecard.com/thank-mai-agent/): We will run your case through the Market Authority Index Agent and you should receive your reports within 24 hours. - [Elite](https://digitalscorecard.com/elite/): A group of business owners that meets 4 times per year; 2 times in person and 2 times online. - [10 steps to online success](https://digitalscorecard.com/10-steps-to-online-success/): We have all been there. Have a great product and if only people knew about it they would buy. - [Market Authority Index Benchmarks](https://digitalscorecard.com/market-authority-index-benchmarks/): An independent benchmark of market authority across European SMEs. - [Bed of Scandinavia TrustPoint Oberoende verifierad kundundersökning (Sept 2025)](https://digitalscorecard.com/trustpoint-bed-of-scandinavia-sv/): Alla uttalanden i denna TrustPoint är verifierade genom TrustPoint-analysen och arkiverade hos Digital Scorecard. - [Alicedot TrustPoint Oberoende verifierad kundundersökning (Mars 2026)](https://digitalscorecard.com/trustpoint-alicedot-sv/): Denna TrustPoint har utfärdats till AliceDot. baserat på verifierad kunddata från Mars 2026. - [Micro Finance Ireland TrustPoint – Independent Verified Customer Survey (October 2025)](https://digitalscorecard.com/trustpoint-microfinanceireland/): This TrustPoint is issued to Microfinance Ireland based on verified customer data from October 2025. - [Statius TrustPoint – Independent Verified Customer Survey (June 2024)](https://digitalscorecard.com/trustpoint-statius/): This TrustPoint is issued to Statius based on verified data from June 2024. - [SARomics TrustPoint – Independent Verified Customer Survey (October 2023)](https://digitalscorecard.com/trustpoint-saromics/): This TrustPoint is issued to SARomics based on verified customer data collected in October 2023. - [Dobsom TrustPoint – Independent Verified Customer Survey (January 2024)](https://digitalscorecard.com/trustpoint-dobsom/): This TrustPoint is issued to Dobsom based on verified customer data collected in January 2024. - [CAFÉGO TrustPoint – Independent Verified Customer Survey (July 2025)](https://digitalscorecard.com/trustpoint-cafego/): This TrustPoint is issued to CAFÉGO based on verified customer data collected in July 2025. - [Digital Scorecard Workshops TrustPoint – Independent Verified 5 year post workshop tracker 2020 to 2025](https://digitalscorecard.com/trustpoint-digitalscorecard-workshops/): This TrustPoint is issued to Digital Scorecard Workshops based on verified customer data collected post workshop over a 5 year period 2020 - 2025. - [MBT Skor Sverige TrustPoint – Independent Verified Customer Survey (February 2022)](https://digitalscorecard.com/trustpoint-mbt-skor-sverige/): This TrustPoint is issued to MBT Skor Sverige based on verified customer data collected in February 2022. - [Bed of Scandinavia TrustPoint – Independent Verified Customer Survey (September 2025)](https://digitalscorecard.com/trustpoint-bed-of-scandinavia/): This TrustPoint is issued to Bed of Scandinavia based on verified customer data collected in September 2025. - [GutMagnific TrustPoint – Independent Verified Customer Survey (May 2024)](https://digitalscorecard.com/trustpoint-gutmagnific/): This TrustPoint is issued to GutMagnific based on verified customer data collected in May 2024. - [Alicedot TrustPoint – Independent Verified Customer Survey (July 2024)](https://digitalscorecard.com/trustpoint-alicedot/): This TrustPoint is issued to Alicedot based on verified customer data collected in June 2024. - [Digital Tools Usage and Preferences Survey](https://digitalscorecard.com/digital-tools-usage-and-preferences/): The definitive guide to preferences and usage of digital tools and services by Swedish small & medium size businesses. - [academy](https://digitalscorecard.com/academy/): Programmes designed to help you understand and apply Digital Strategy to grow businesses. - [Events](https://digitalscorecard.com/events/): We regularly run practical sessions on digital strategy, market authority, and business growth. These are live webinars that are run regularly. - [Sverige](https://digitalscorecard.com/sverige/): Vi arbetar med många svenska företag och uppdaterar löpande vårt material på svenska. - [Market Authority Index Certified](https://digitalscorecard.com/mai-certified/): A public register of businesses that have achieved MAI Certified status, independently assessed for market authority and structural confidence. - [Digital Scorecard Framework](https://digitalscorecard.com/digital-scorecard-framework/): A model to help design your business based on how people buy. - [Digital Strategy](https://digitalscorecard.com/digital-strategy/): The best digital strategy is the one that is implemented, not the one that grows dust on the shelf. - [Digital Strategy Project](https://digitalscorecard.com/digital-strategy-project/): The best marketing wins. Not the loudest but the most coordinated. - [Business Design](https://digitalscorecard.com/business-design/): The best marketing wins. Not the loudest but the most coordinated. - [Stand Out](https://digitalscorecard.com/stand-out/): You know you're better than your competitors. The problem is proving it. - [TrustPoint Methodology](https://digitalscorecard.com/trustpoint-methodology/): A TrustPoint is a verified insight derived from structured research across a company's existing customer base. - [TrustPoint Standard](https://digitalscorecard.com/trustpoint-standard/): TrustPoint is a defined evidence standard issued and maintained by Digital Scorecard. - [TrustPoint Case Studies](https://digitalscorecard.com/trustpoint-case-studies/): What happens when businesses verify what their customers actually think. - [Privacy Policy](https://digitalscorecard.com/privacy-policy/): Hello! We are happy that you are interested to find out more about how we process your personal data. - [contact](https://digitalscorecard.com/contact/): Whether you have a question about MAI, TrustPoint, or our coaching and strategy programmes, get in touch and we will come back to you within one working day. - [About us](https://digitalscorecard.com/about-us/): Based in Dublin and working with clients across Europe, we help good businesses become the obvious choice. - [coaching](https://digitalscorecard.com/coaching/): Most business owners understand their product better than their customers do. - [Market Authority Index](https://digitalscorecard.com/market-authority-index/): A measure of your market authority (human + structural) with a reference to your competitors. - [TrustPoint](https://digitalscorecard.com/trustpoint/): Better delivery. More care. Stronger results. - [Digital Scorecard - homepage](https://digitalscorecard.com/): Most businesses know they are good at what they do. The problem is that good is not enough if you cannot independently verify it. - [Cookie Policy](https://digitalscorecard.com/cookie-policy/): This cookie policy is intended to inform you of how we, Mobile Metrix Ireland Limited, a company registered in Ireland (“Digital Scorecard”), uses cookies and similar technologies on our website (https://www.digitalscorecard.com/). [comment]: # (Generated by Hostinger Tools Plugin)