Take A Tour of Digital Scorecard
An introduction to our framework
An introduction to our framework
Used by hundreds of companies
It is based on the three key processes in Sales and Marketing: Lead Generation, Lead to Sale, After Sale
It helps you to structure and prioritise your use of Digital and you will save time and money on the way.
It focuses on how Digital can help your business grow and add to your business strategy rather than treating Digital as an activity on its own.
It is a result of working with Digital for over 20 years. Our methods and tools have been experienced by hundreds of companies.
Listen to our video tour and get going with Digital Scorecard
“
I got a clear picture of my Digital Strategy and now I feel much more comfortable in my decisions
”
– A client using the framework
Some businesses seem to be riding the Digital wave and others, the majority, doing their best but hardly keeping up. Knowing where you are doing well is great. However, knowing where you can improve is what really matters. Not only will you save time and resources but you can also grow your business and enjoy greater reward. The key is to see how you can use Digital along the customer journey.
Knowing how you are doing with your use of Digital compared to the leaders is always good to know. It can invigorate a business not to mention drive improvement. Once you know where you are you can decide to strengthen one of your strengths or even or mitigate a weakness. Knowing where you stand makes all the difference, all the while knowing what to do along your customers journey. Digital Scorecard will give you the map.
Anyone that knows anything about having a successful business knows that there is no secret apart from hard work. We do not offer a short-cut but when you know how well you are doing in a lot of detail you can then focus and reap the benefits from cutting to the chase and not wasting time. When you get your Digital Scorecard you can see where you need to act and also become a better buyer of digital.
Your personalised Digital Scorecard gives you the overview for all three key processes Lead generation, Lead to Sale and After Sales. You can then deploy resources where they will have impact and also be in a better position to manage. Digital is not hard but it can seem complex. Having your own personalised map of where your business is good and where it can improve is a great platform to have. When you undertake your Digital Scorecard you can see what gaps you have and where you should prioritise.