Privacy Policy

Privacy Policy

Hello! We are happy that you are interested to find out more about how we process your personal data.

The information in this policy concerns the processing of personal data that Digital Scorecard is the controller of. Digital Scorecard, is the trading name to Mobile Metrix Ireland Limited, a company registered in Ireland. Registered address 18 Upper Mount Street, Dublin 2. Visiting address: The Academy, 42 Pearse St, Dublin, D02 YX88.


Our policy aims to inform you about how, why and when we process your personal data, which you are entitled to in accordance with Article 13-14 of the EU General Data Protection Regulation (“GDPR”) or Article 13-14 of the UK GDPR if you are a UK citizen.


This policy contains a selection of all the personal data processing in our business. We have included information about the processings that we find is most invasive, most surprising, and most common – so that you have the greatest opportunity to take part of the information as well as understand it. We have tried our very best to not risk that you suffer information fatigue. If you are interested in knowing more, you are most welcome to contact us via our contact details below.

We at Digital Scorecard take a proactive approach to your privacy and ensure the necessary steps are taken to protect the privacy of the individuals we are in contact with!


How to read our privacy policy

We have gathered information about how we process your personal data based on your relationship to us, because our purpose and legal basis for processing your data differs. You can find information about how we process YOUR personal data processing under the following categories, below:

  • Newsletter subscriber
  • Prospect
  • Webinar participant
  • Program member
  • Digital Scorecard Community Application user


For information about how we use cookies at our website, please read our cookie policy.


What is personal data?

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which together can lead to the identification of a particular person, also constitute personal data. Examples: email, IP address, social security number, photo and registration number.

What does processing of personal data mean?

Processing of personal data refers to, in principle, any operation performed on personal data, such as collecting, registering, storing, printing out data and erasure of data. Digital Scorecard processes your personal data as described in this privacy policy.


Newsletter subscriber

Purpose: To send you our newsletter about the best tips for using digital for business growth!

Legal basis: Consent. You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email. Once you do this, you will no longer receive any emails from us.

Categories of personal data: Email.



Purpose: When you get in contact with us or in another way has shown interest in our services, we will process your personal data for the purpose of answering your questions and to market our services. Your personal data could be collected directly from you at a meeting, fair or if you have filled out any form at our website. In addition, we could have collected your contact information from other sources in the event we have assessed that our services are relevant to you in your professional role. To reach out to potential customers we send cold e-mails to targeted audiences to inform about, or invite you to, our webinars, programs, or workshops. 

Legal basis: Legitimate interest. You have the right to object to our direct marketing emails. If you do so we will immediately stop sending you emails for this purpose.

Description of our legitimate interest assessment:

  • To provide email communication which we think will be of interest to you. We do a selection of which individuals to send information to, based upon what the information concerns. So, if you are a business owner, we might send you information about our business owner program or if you are working with marketing we could send you an invite to one of our marketing webinars.
  • We have assessed that there is a limited impact on your privacy when we process your contacts details and, in some cases, your specific interests.
  • We think you, as a business representative, could reasonably expect us to use your data in this way.
  • We have a legitimate interest in answering your questions through various channels. This matches your expected interest in getting answers from us regarding questions concerning our and your organisation’s business.

Categories of personal data: Name, email, telephone number, company, title, and interests.

Webinar participant

Purpose: When you have signed up for one of our webinars, we will process the data to send you confirmation email as well reminders for the event including a link to access the event. We will also track who is joining our webinar, because we want to invite you again if you were not able to make it, and also, we will only send the slides and eventual recording to you if you attended the webinar or have messaged us in advance that you will not be able to make it.

Each participant will be tracked, but that information is anonymized into aggregated statistics when the webinar is done. The statistics is used for us to track show-up-rate, evaluate the performance of the webinar, develop our content, and calculate the return of investment (ROI).

Legal basis: Legitimate interest.

Description of our legitimate interest assessment:

  • It is not surprising that we as a webinar host will process your information in order to send you necessary information about the event and updates with the link to access the webinar.
  • A prerequisite to receive the material and recording is to show up, which means that it is necessary for us to track who shows up or not. As well as to provide service to you that do not show up so you can attend our next webinar.
  • The categories of personal data that we collect is the minimum for us to be able to communicate and determine the performance of our webinar.

Categories of personal data: Name, email, title and company, attendance of webinar as well as your chat messages and answers to polls.


Program member

Transactions and book keeping

Purpose: To comply with legal provisions regarding accounting (book keeping) we need some personal information in order to send the invoice to the right recipient as well as include possible references to our contact person.

Legal basis: Legal obligation.

Categories of personal data: Name, email, telephone number, title and company.

Invite to sessions and other communications

Purpose: To fulfill our obligations under the agreement that we have with your business we need to process certain information to be able to invite you to our sessions, send you necessary material as well as answering any questions. 

Legal basis: Legitimate interest.   

Categories of personal data: Name, email, telephone number, title and company.


Digital Scorecard Community Application User

Purpose: We will use this information to administer your user account and to invite you to the right community groups, where we and other community users share experience, marketing ideas and material. We will ensure that all personal information supplied is held securely.

Legal basis: Contract (Terms of Service). You are free to close your account through our account settings within the App, at any time.

Categories of personal data: Name, email, company, title, and photograph. Possibly more personal information if you share that in your posts.

How long do we keep your data for?
Digital Scorecard will not retain your personal information longer than necessary. The purpose of each processing sets the retention period. For example, we will process the information you provide either while your account is in existence, or as needed to be able to provide the services to you, or in the case of any contact you may have with our Customer Care team for as long as is necessary to provide support.

If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a period of time as required.

Who do we share your information with?

We are a digital business that uses different services and platforms to broadcast webinars, send emails and do meetings as well as hosting our own community application. These suppliers are necessary for our business, and we choose our service providers with care.

Most of the cases where we use an external service, they act as a so-called Processor. Which means that we are the Controller and decide what personal data should be processed, for how long and why. We have entered into agreements with these Processors that they are only allowed to handle data under our instruction.

For some specific providers we are Joint Controller of your personal data, which means that we together decide why and how your personal data is processed.

The categories of service providers we use:

  • Email service
  • Webinar platform
  • Event registration platform
  • Community platform
  • Hosting service
  • Social media platform
  • Form and survey service
  • Calendar platform

If you want to know specifically which suppliers, we use to process your personal data, please contact us. You’ll find our contact details at the end of this policy.

Will we transfer your personal data outside of the EU/EEA?

We always strive for your personal data to be processed within the EU/EEA, but sometimes this is not possible. For certain IT services, the data may be transferred to a country outside the EU/EES (“third country”). In cases where the data is transferred to a third country, we have taken additional protective measures to ensure that the EU level of protection for personal data is maintained, e.g. by including the European Commission’s standard contractual clauses (SCCs) for data transfer in the agreement with the service provider.

Your rights

Below is a summary of the rights you have under the GDPR/UK GDPR. It is free for you to exercise these rights and you can exercise them by contacting us, see our contact information at the end of this privacy policy. Do not hesitate to contact us if you have any questions regarding your rights.

Please note that all rights listed below are absolute, which means there are situations where they might not be applicable. We have tried to describe these exceptions as well as possible. If your request can not be fully met, we will clearly inform you of why.

  • Right of access. You are upon your request entitled to receive confirmation about whether Digital Scorecard process your personal data, and if that is the case you have the right to receive a copy of your personal data as well as to obtain supplementary information about our processing of your personal data.
  • Right to rectification. You have the right to have your personal data corrected and/or completed if it is inaccurate and/or incomplete.
  • Right to erasure. In some cases, you have the right to request that we delete your personal data. It is possible for us to meet such a request in full or in part in the following situations:
  • the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  • you withdraw your consent to a processing activity and there is no other legal basis for the processing;
  • you make a valid objection to the processing of your personal data;
  • the personal data has been unlawfully processed; or
  • the personal data has to be erased for compliance with a legal obligation.
    • Right to restrict processing. You have the right to request restriction of the processing of your personal data under the following circumstances:
  • the accuracy of the personal data is under examination;
  • the processing is unlawful or is no longer needed for the purposes of the processing but you oppose the erasure of personal data and request restriction instead;
  • We no longer need the personal data but you need the personal data for the establishment, exercise or defence of legal claims; or
  • you have objected to the processing of your personal data and such objection is under verification.
    • Right to data portability. If the personal data is received from you, our processing is based upon your consent or the performance of a contract, and the information is processed digitally, you have the right to receive this personal information from us in a machine-readable format and transmit the data to another data controller.
    • General right to object. You have a general right to, at any time, object to the processing of your personal data that is based on our legitimate interest. If you object, we have to demonstrate that we have compelling legitimate grounds for such processing or that we need the personal data for the establishment, exercise or defence of legal claims. Otherwise, we will cease to process your personal data for that purpose.
    • Right to object to direct marketing. You have a right to, at any time, object to the processing of your personal data for direct marketing purposes. If you do this, we may no longer process your personal data for such purposes.

Right to lodge a complaint with a Supervisory Authority. You have the right to contact the Supervisory Authority and lodge a complaint, should you suspect that we do not process your personal data lawfully.

 The Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten). Their contact information is found on their website,

 The Irish Data Protection Commission (An Coimisiún um Chosaint Sonraí). Their contact information is found on their website,

Each EU Member State and EEA countries has its own supervisory authority, and you can find all Supervisory Suthorities and their contact information here.

However, if you have comments or questions about our processings, we would like you to contact us first, so that we have a chance to help you and answer your questions.

Contact us

[email protected]


Version history

Please note, we are continually reviewing how we process and protect data. Therefore, changes to our policy may occur at any time. You’ll find the latest version on our website.

Current version: 2023:01


Thank you for taking the time to read our information about how we process your personal data!