Our Story

Not always moving in a straight line

An overnight success that was only 20 years in the making

The Background

  • The result of managing Digital for over 10 years
  • The Framework was the result of an intense book to document how to work with Digital (now in its 3rd edition)
  • Digital Scorecard got its name following a meeting with our consultant partner in Lund due to its similarity to Balanced Scorecard but for digital rather than accounting
  • Our methods and tools have been experienced by hundreds of companies, we are now scaling up
  • Join us and be a part of the future, Digital

Our logo and design are the result of a book that I wanted to produce that was design lead to engage the reader rather than relying solely on text, check it out here

– Dr Edward Nugent, Founder of Digital Scorecard

How we help

Not always as simple as this but you get the idea


We enable consultants to help their clients with Digital

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See how your business can do more with Digital

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Learn how you can help your members work better with Digital

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The Founder of Digital Scorecard

Digital Expert

Edward Nugent | Digital Scorecard | Dublin

Edward is an expert in Digital with over 20 years experience.

Following work in academia, Edward has worked in corporate life for over five years before moving to innovative start-ups and for close to 20 years running his own businesses. One of the early Google Adwords customers, he has worked with using Digital for marketing and sales for many years including using social platforms. With that in mind he has developed Digital Scorecard, as a means to transform a business using Digital tools for business growth.

Edward is based in Ireland but spends a lot of time in Scandinavia with partner consultants and rolling out the programme there. Edward is also active in the marketing technology arena (MarTech) and is working on a new way to help companies select SaaS for business growth.

Contact us and see how we can help